Building a successful business online relies on a mix of a great website, driving targeted, quality traffic to the right places, and ensuring that the traffic converts. As perverse as it may seem, it's entirely possible to have a beautifully designed website that performs well in the search engines, that doesn't convert visitors. This is where the art of conversion optimisation comes in to play.
Through analysis of traffic patterns, visitor habits, design issues and an intelligent, measured approach to split testing, you can ensure that your traffic performs as well as possible, maximising the ROI from your marketing channels. After all, what's the point of having the best SEO and a refined PPC campaign, if you're not converting the visitors that you get?
These are great questions, but more important than answering them, is understanding why the answers are what they are. Every client has unique requirements, and a unique website, which means that you can't simply assume that what works for one will work for another. As such, we approach each client individually when it comes to conversion rate optimisation, looking at their business, aims, objectives and the types of conversions that they're trying to achieve, to ensure that you get the most possible benefit for your spend.
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